Social content system for an education brand
A repeatable content engine across Instagram and YouTube, supported by paid amplification during admission season.
Sample project for demonstration. It shows how we would approach this kind of engagement; client name and figures will be replaced with a real engagement and verified numbers.
- Enquiries from social
- +XX%
- Posting consistency
- XX/week
- Cost per enquiry
- −XX%
The challenge
Content was posted sporadically and admissions enquiries spiked only when the team ran discounts.
The objective
Build a consistent presence that generates enquiries all year and peaks during admissions.
Creative & strategic direction
Define content pillars around student outcomes, produce weekly short-form series with faculty and alumni, and amplify top performers with paid media during admission windows.
Deliverables
- 01Content pillars and series
- 02Weekly Reels and Shorts
- 03Community management
- 04Admission-season paid amplification
- 05Enquiry tracking
Before & after
Before
- Sporadic posts
- Discount-led spikes
- No enquiry tracking
After
- Weekly series
- Year-round enquiries
- Tracked to admissions