Organic growth engine for a D2C store
How a technical clean-up, category content and AI-search optimization could turn organic search into a reliable sales channel.
Sample project for demonstration. It shows how we would approach this kind of engagement; client name and figures will be replaced with a real engagement and verified numbers.
- Organic revenue
- +XX%
- Non-branded clicks
- +XX%
- Categories cited in AI answers
- XX
The challenge
Hundreds of product pages competed with each other, category pages had thin content and the store was invisible in AI-generated shopping answers.
The objective
Grow non-branded organic revenue and appear in AI answers for key product categories.
Creative & strategic direction
Fix crawl and index issues first, consolidate cannibalising pages, then build category hubs with buyer-intent content, FAQs and product schema that search engines and AI assistants can quote.
Deliverables
- 01Technical audit and crawl budget fixes
- 02Category hub content with FAQs
- 03Product and FAQ schema
- 04Internal linking system
- 05AI-visibility monitoring
Before & after
Before
- Duplicate product pages
- Thin category content
- No structured data
After
- One strong page per intent
- Category hubs that rank
- Rich results eligible