Education · Sample project
Social content system for an education brand.
A repeatable content engine across Instagram and YouTube, supported by paid amplification during admission season.
Sample project for demonstration. It shows how we would approach this kind of engagement; client name and figures will be replaced with a real engagement and verified numbers.
+XX%
Enquiries from social
XX/week
Posting consistency
−XX%
Cost per enquiry
The challenge
Content was posted sporadically and admissions enquiries spiked only when the team ran discounts.
The objective
Build a consistent presence that generates enquiries all year and peaks during admissions.
Creative & strategic direction
Define content pillars around student outcomes, produce weekly short-form series with faculty and alumni, and amplify top performers with paid media during admission windows.
Deliverables
What we shipped.
01
Content pillars and series.
02
Weekly Reels and Shorts.
03
Community management.
04
Admission-season paid amplification.
05
Enquiry tracking.
Before & after
Before & after.
Before
- Sporadic posts
- Discount-led spikes
- No enquiry tracking
After
- Weekly series
- Year-round enquiries
- Tracked to admissions
Technology
Instagram, YouTube, Meta Ads, Canva
Want results like these?
Tell us where you want to grow. A strategist reviews every enquiry personally and replies within one working day.