E-commerce · Sample project
Organic growth engine for a D2C store.
How a technical clean-up, category content and AI-search optimization could turn organic search into a reliable sales channel.
Sample project for demonstration. It shows how we would approach this kind of engagement; client name and figures will be replaced with a real engagement and verified numbers.
+XX%
Organic revenue
+XX%
Non-branded clicks
XX
Categories cited in AI answers
The challenge
Hundreds of product pages competed with each other, category pages had thin content and the store was invisible in AI-generated shopping answers.
The objective
Grow non-branded organic revenue and appear in AI answers for key product categories.
Creative & strategic direction
Fix crawl and index issues first, consolidate cannibalising pages, then build category hubs with buyer-intent content, FAQs and product schema that search engines and AI assistants can quote.
Deliverables
What we shipped.
01
Technical audit and crawl budget fixes.
02
Category hub content with FAQs.
03
Product and FAQ schema.
04
Internal linking system.
05
AI-visibility monitoring.
Before & after
Before & after.
Before
- Duplicate product pages
- Thin category content
- No structured data
After
- One strong page per intent
- Category hubs that rank
- Rich results eligible
Technology
Search Console, Screaming Frog, Semrush, GA4
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